Data Science & ML · Banking
Retention Copilot
Ranking customers by churn probability ignores how much value a call could preserve, and a fixed 0.5 threshold doesn’t respond to changes in campaign cost or effectiveness. The question is which customers to contact to maximize the expected benefit of a retention campaign.

Model evaluation & campaign simulation
- customers analyzed
- 10,000
- ROC-AUC (held-out test)
- 0.855
- Average Precision (held-out test)
- 0.698
- fewer contacts than contacting everyone
- 31.5%
- more simulated incremental profit than contacting everyone
- US$6,405
Financial results are simulations under explicit assumptions (US$15 per contact, 30% retention success). They are not observed bank revenue or causal effects, and annual customer value is not full CLV.



